The Mythology of TV Mounting
Social media has created near mythic expectations of TV mounting that gets a LOT of customers in trouble trying to meet them.
We can all admit, flush mounted screens and hidden wires is very desirable. But, it's not as easy or as affordable as one might think. There's some customization that has to happen. That requires extra or different parts, knowledge, and time. All of that equals more money than many people were expecting.
It can involve electrical work in moving or adding a receptacle. Cutting a recess in a wall behind the TV that allows access for wiring and possibly extra components and devices.
Just mounting a TV on a wall is straightforward enough. But the "magic" of hiding all of the wires and connections can make things a lot more interesting.

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